VEIA is excited to be collaborating with 2X World Champion John John Florence in the development of traction, leashes and surf bags that perform at the highest level.

Overbuilding leads to extra weight, bulk and worst of all things that can break. We focus on what matters..durability and quality materials and design as well as proprietary design features exclusive to VEIA.

We use everything we make and if it can be improved we do it. From our leash cuffs and connectors, to traction arch heights, to where we place zippers and pockets on our bags, we are continually testing and refining.